A ride through Chicago where the helpful icons of Waze come to life to help guide our drivers.
Director: Dante Ariola
HYPED FOR HALFTIME
How do you get the whole country involved in the Super Bowl?
I worked with Motive to create a series of spontaneous Halftime celebrations. First with small pop up installations appearing all over the country, then finally culminating in an unannounced, surprise, Halftime show with Country music legend Lee Bryce in Milligan, Nebraska, the exact halfway point of America.
Hyped for Halftime
CHOOSE YOUR EXHILARATION
How do you show off one model of car with two equally exciting options? Create a "Choose your own Adventure" campaign, dramatizing the agonizing decision between the 400 HP and Hybrid, prompting people to choose which full-length feature to watch next.
Co-ACD: Stephen Wright. CW: Aaron Marten.
UNSTAGED LIVE ART INSTALLATION
How do you invite the whole world to participate in a Coldplay concert?
We worked directly with the band to pull off a live, fully immersive, music meets art experience, which was broadcast all around the world. By letting fans create their own user-generated graffiti butterflies, inspired by the band’s Album Mylo Xyloto, that were featured in a visually stunning art installation during the UnStaged concert in Madrid as well as a takeover of several HD screens in Times Square.
This global concert event broke the YouTube Live-Stream viewership record at 20 Million and crashed both YouTube and Twitter in the process.
We also created a trailer and additional YouTube content to promote the event with the trailer receiving 1.3 Million views in less than one week.
Director: Anton Corbijn
Coldplay on Coldplay
Coldplay on Graffiti
Coldplay on Unstaged
TARGET LOVES CANADA
We concepted this campaign for Laird + Partners to help launch Target to all Canada. Since Canada are our friendly neighbors in the north, we had the idea to remake the Mr. Rogers song, “Won't you be my neighbor?” to announce the first Target built in Canada.
To drive traffic to JCPenney stores during the holiday season, we created a VR installation that transported Mall-goers to the North Pole (virtually, of course.) There, people got to explore the winter wonderland, meet Santa and his gang of jolly friends, and receive an actual present, redeemable just steps away at JCPenney.
How do you make cleaning up a mess look beautiful? You team up with two of the most talented artistic visionaries to show a vacuum like its never been seen before.
Director: Mark Romanek Photographer: Andrew Zuckerman
As creative Director of all Branded Content at Hudson Rouge I oversaw custom content partnerships. Concepting, briefing media partners, choosing influencers, overseeing all shoots, and edits.
Influencers: Dawn Richard, Ursula Stephens, Molly Yestadt, Ann Lee
Media Partners: Complex, Vox, Refinery 29, Fast Co., New York Times
How do you get people to think about buying holiday gifts at an office supply store? And with a limited budget? Create 20 viral, holiday websites to entertain bored office workers. The results: Over 40 million visits, a half a billion hits and 642 years of total time spent engaging on all 20 sites....all in less than 5 weeks.
WHO SAID PRINT IS DEAD?
A selection of some of my favorite print campaigns over the years.